Freestanding Bourbon Display Concepts - Through research of the design of their facilities and brand the following concepts were developed. Incorporating small touches like corrugated “steel” for the header panel of the Jim Beam concept and red and gray washed wood crates for the Maker’s Mark concept helped tie back to the color, material, and finishes used at their respective facilities.

Header panels on all three of the displays could be easily interchanged. The customer would have the option of screen printing in black or white on the wood fronts of the shelves shown in the 4 shelf displays.

 

Bacardi “DJ” Concept - You play the “DJ” when interacting with this hanging Bacardi advertising piece. A motion sensor housed within the 4” deep display is activated to play music as a user approaches.

 

Himalayan Water 1st Round Prototype Version 1

 

Himalayan Water 1st Round Prototype Version 2